Channel 4s E4

As part of our background research we have been asked to look at E4, the digital free view channel as this is where our convincing proposals for the best/worst programmes will be shown. E4's target audience are young adults, it is seen as a quirky, funny, stylish channel and up to date Whit current affairs and whats hot and what is certainly not. It knows it audience very well is why the channel is so successful as a spin off to channel 4.


This is the current frount page of their website, constantly being updating showing whats the newest shows around, all in its theme/brand colour of dark purple and chunky fonts.



Considering the last brief which we had which was designing a 10 second annimation using Adobe Aftereffects...and tyhis project following on, I can only assue that we will be designing an indent or short advertisment for our chosen programme about the 'top ten worst/best..'. But then again, i may be totally wrong. Here are some examples of past advertisments/ mini indents E4 have used which I like...